As we are approaching the end of the student recruitment season for the new academic year, we reflect on the changes in the business of education, as well as the response to changes in customer and student demand over the past 20 years. Pete Shemilt of Sommet Education, a highly prestigious hospitality education group, shares his views on the way in which providers can achieve international student engagement pre-approval, as well as the role of educational agents within this process. In the context of a face to face offering, he also touches on the value of digital engagement to prospective students in their journey to the point where a student joins the programme.

For more information on Pete and his organisation, please click here.

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