Case Study: Global Sales and Marketing Director for a VC-backed university pathway provider

Over the last five years, The Spencer Group has partnered with a rapidly expanding, private-equity-backed university pathway provider. We have delivered more than 20 individual retained assignments including senior leadership, global and regional sales and marketing, Director of Marketing and Academic Director, each requiring a blend of commercial awareness, academic credibility and strong leadership skills, often combined with particular regional expertise.

One of our key assignments was the search for a Global Sales and Marketing Director to lead the commercial activities of the fastest growing part of the business, which was expected to expand by 30-50% per annum.

The Spencer Group conducted a rigorous global search, approaching both well-known individuals within the sector and those with relevant experience from outside, thereby providing the client with numerous options. They ultimately selected a high-profile individual from a key competitor, who had an in-depth understanding of their specific market and could make an immediate impact.